Nancy Gonzalez

About Nancy Gonzalez

I architect the revenue technology layer that connects marketing signals to sales outcomes across 50+ brands at ProMach, a global leader in packaging and processing machinery.My work sits at the intersection of AI innovation, marketing automation, and Salesforce enablement. I design and build systems that don\'t just track campaigns but make decisions. Using n8n workflow orchestration, LLM-powered governance, and MCAE (Pardot) automation, I\'ve architected infrastructure that turns Sales and Aftermarket service data into proactive revenue opportunities and enforces data integrity at scale without manual oversight.What I actually do day-to-day: I design autonomous decision-making workflows that bridge Salesforce, MCAE, and external AI models. I build AI-driven validation systems that govern UTM compliance, campaign naming logic, and attribution accuracy across the enterprise. I architect the attribution framework that connects Google Ads and SEO investment directly to revenue outcomes. And I serve as the technical and strategic link between CRM, Sales, Marketing, and commercial Aftermarket teams.I hold an M.S. in Data Marketing Communications from West Virginia University and a Salesforce Certified Pardot Specialist credential. I\'m currently deepening my practice in LLM integration, AI agent design, and revenue operations architecture.If you\'re building at the intersection of AI and commercial technology, let\'s connect.

Experience

1. Senior Marketing Automation Strategist

   ProMach

   Oct 2021 — Present

   I design and build the revenue technology and AI automation infrastructure that connects marketing strategy to Sales and Aftermarket revenue outcomes across 50+ brands.AI & Workflow Architecture-Built an n8n-based AI workflow system integrating Microsoft Outlook triggers, Google Gemini LLM processing, and structured data outputs — automating lead intelligence and form data extraction at scale- Developed an AI-powered UTM governance engine that validates campaign naming logic in real time, enforcing 100% data integrity without manual review- Architecting an Attribution Bridge solution that preserves UTM parameters across domain transitions, connecting Google Ads and SEO investment to Salesforce Lead records and Sales and Aftermarket revenue outcomesRevenue Enablement & Salesforce- Designed and launched a trade show scan upload workflow (Salesforce + MCAE) achieving 7× improvement in on-time upload rates across 30+ business units- Architected the \"Perfect Campaign\" framework — automated naming logic, campaign type filters, and member status precision — creating clean pipeline reporting for Sales and Aftermarket leadershipCreated Salesforce trade-show dashboards enabling leadership to track engagement and make faster decisions across 40+ brands- Partnered with CRM, Sales, and Aftermarket teams to define lead scoring, nurturing strategy, and campaign member status logic tied directly to revenue reportingScale & Governance- Led setup and data transition for 30+ MCAE business units, increasing user adoption ~90% through cross-functional training and enablement- Built centralized knowledge hub (SOPs, B2B Marketing Analytics dashboards, training resources) reducing onboarding ramp time across global teams- Drove GDPR-compliant data handling practices enterprise-wide in partnership with Legal

Education

• Miami Dade College

  Associates in Arts, Graphic Design

  2006 — 2011

• West Virginia University

  Masters of Science, Data Marketing Communications

  2016 — 2017

• Gold Coast Schools

  Property and Casualty 200 H Course, Insurance

  2010

• Miami International University of Art and Design

  Bachelor of Fine Arts (B.F.A.), Graphic Design

  2011 — 2014