Nancy C.
Employer Brand Manager @KPMG Canada
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WORK HISTORY
Employer Brand Manager @KPMG Canada
Toronto, ON, CA
Drive innovative social and digital media strategy aligned to KPMG’s global employer value proposition by leading and executing national campaigns that promote firm culture, values, and career opportunities to attract and engage top talent- Position KPMG as an employer of choice by cultivating an employer brand that is captivating, consistent, and impactful on a national scale- Collaborate with national and regional marketing leaders, talent attraction, creative media, communications, and service line leaders to align messaging and ensure consistency across social media networks and channels- Monitor social media engagement, track campaign performance, and identify opportunities for strategic optimizations by leveraging analytics for maximum impact- Support internal and external employer brand management by leveraging social listening tools, analyzing findings, and leading content strategy for employee advocacy programs.
EDUCATION
Toronto Metropolitan University
Creative Industries with Distinction, B.A.
SKILLS
ABOUT NANCY C.
A Toronto-based marketing professional with experience in social media, digital marketing, communications, and content strategy.In my current role, I drive KPMG Canada’s national social media strategy by leading and executing digital campaigns aligned to KPMG’s global employer value proposition, promoting firm culture, values, and career opportunities to attract and engage top talent. By cultivating an employer brand that is consistent, captivating, and impactful on a national scale, I collaborate with national and regional marketing teams, communications, talent attraction, creative media, and service line leaders to position KPMG as an employer of choice.In my previous agency roles, I’ve had the opportunity to work with a diverse range of B2C and B2B brands such as New Balance, SHI International, Harbour 60, Rosé Picnic, and Exodus Las Vegas to lead effective digital marketing strategies that boosted brand awareness, engagement, and reach. I have a strong understanding of the social media landscape and a proven track record of implementing timely, innovative strategies. My ability to monitor trends and optimize digital content has driven growth, delivered maximum impact, and consistently exceeded expectations to build and engage online communities.
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