Nancy Christina
Digital Marketing Strategist | Driving ROI with Data-Driven Campaigns & Innovative Content Strategies|Boosting Brand Visibility & Engagement Through SEO & Social Media|Performance Marketing Specialist
- Role
- Digital Marketing Specialist at upGrad
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Nancy Christina
DIGITAL MARKETER PROFESSIONAL JOURNEY: I am a results-driven Digital Marketer with…
Experience
Digital Marketing Specialist
May 2023 — Present · IN
I spearhead digital marketing initiatives that enhance brand visibility, drive user engagement, and maximize ROI through data-driven strategies and creative content solutions. I specialize in crafting impactful campaigns that resonate with target audiences, leveraging analytics to optimize performance, and delivering measurable results for a leading EdTech platform.Key Responsibilities: • Developed and executed multi-channel digital campaigns, increasing user acquisition by 35% within six months. • Led SEO and SEM strategies, improving organic search rankings for key courses by 20%. • Designed personalized email marketing campaigns, achieving a 15% higher open rate through A/B testing. • Managed social media advertising on platforms like LinkedIn and Instagram, boosting engagement by 25%. • Analyzed campaign performance using Google Analytics and Tableau, providing actionable insights for continuous improvement. • Collaborated with content teams to create compelling video and blog content, driving a 30% increase in lead generation. • Oversaw a budget of $500K annually, ensuring efficient allocation for maximum ROI across campaigns. • Launched a targeted LinkedIn campaign for Upgrad’s MBA program, resulting in a 40% rise in enrollments.My work reflects a strategic blend of creativity and analytics, consistently delivering growth and innovation in the competitive EdTech space.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.