Nancy C.
Business Owner & Director - Experiential Marketing @Blum Marketing
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WORK HISTORY
Business Owner & Director - Experiential Marketing @Blum Marketing
B2B & B2C Experiences - Online & Offline
EDUCATION
Fundación de Altos Estudios en Ciencias Comerciales
Bachelor's degree in Advertising
Harvard Business School
Certificate in Negotiation & Conflict Resolution
ABOUT NANCY C.
Accomplished and results-driven bilingual Marketing and Advertising professional with a strong creative and strategic mindset. Experienced in the international, Latin American, and US Hispanic entertainment over-the-top (OTT) and paid TV media industries, as well as in experiential marketing and advertising agency account management. Expertise in both above-the-line (ATL) and below-the-line (BTL) integrated communication campaigns, including B2C digital social media activations, shopper marketing, retail, trade marketing, ad sales marketing, paid TV upfronts, promotions, team-buildings, corporate events, branded experiential VIP trips, virtual conference production, and B2B strategy development and implementation. Recognized for being a collaborative team player with an exceptional work ethic, commitment to excellence, attention to detail, and outstanding top-performing organizational, management, and negotiation skills.
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