Nancy Edwards Bourne

About Nancy Edwards Bourne

Versatile and dynamic marketing professional with experience in B2B and B2C brand engagement through traditional and digital channels. Intuitive-Insightful-InspiredI love helping clients discover what makes their customers tick and identifying new ways for brands to connect. Being deeply informed about a client\'s business is critical—but that’s just part of the equation. It’s about having the intuition to read between the lines, insight to spot the right opening, and inspired thinking to seize an opportunity. To bring a fresh, outsider\'s perspective to bear on my clients\' businesses—and help them see themselves or their customers in a new light—is an incomparably great feeling.A nearsighted visionaryThe client presentation is here. We’ve just revealed the Big Idea—it\'s the culmination of 8 weeks of enough deep thinking to make your eyes cross. But is that…a typo? Not on my watch. Whether it’s speaking with clients, implementing feedback, minding deadlines, or just doing that final read-through, I’m meticulous about details. Because I care about what I do, I never get careless.A go-getter who gets alongGrowing up, a favorite phrase of my mother’s was “Better to be pleasant than smart.” I didn’t get it—but then I entered the workforce. In an industry with a lot of ego, you won’t find any here. Mine is a quietly powerful confidence. I get things done, but I’m no bulldozer. Chalk it up to a Southern upbringing, but I pride myself on providing candor without the claws, being direct but decent, and respecting others—always.SpecialtiesBrand strategy, Architecture (brand, portfolio, naming, information), Naming, Messaging, Voice developmentDigital strategyIntegrated communications planning and execution across digital and traditional channelsIdeationWritingClient ServiceProject Management

Experience

1. Strategist

   Interbrand

   Jul 2016 — Present

Education

• Princeton University

  A.B., English

  2005 — 2009

Skills

• Advertising
• Social Media Marketing
• Digital Strategy
• Digital Marketing
• Social Media
• Analytics
• Strategic Thinking
• Integrated Marketing
• Strategy
• User Experience
• Content Strategy