Nancy Bischoff
Design Strategist
- Role
- Customer Insight Leader at Emerson
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Nancy Bischoff
Customer insight and innovation strategist with a foundation in design. I focus on…
Experience
Customer Insight Leader
Mar 2013 — Present
Defining customer insights that drive new opportunities and the development of game-changing experiences for customers. Represent the voice of the customer for the Helix, a facility located on the University of Dayton (Ohio) campus, focused on providing a collaborative environment for researchers, academia, and industry professionals to develop solutions to HVAC-R industry challenges. Coach and evangelize customer discovery, design thinking and human-centered design across the Helix and Emerson businesses.PRINCIPAL DESIGNER (November 2019-December 2022)MANAGER, CUSTOMER-CENTERED DESIGN (June 2017-October 2019)Chartered with spreading Customer Discovery and Design Thinking competency across Emerson Commercial and Residential Solutions\' B2B and B2C Businesses, managing research and design projects globally, supporting best practices in product development, being an advocate for the user, and acting as a liaison in connecting new teams of collaborators with each other and with their users.LEAD DESIGNER/PROJECT MANAGER (October 2014 – May 2017)SENIOR INFORMATION DESIGNER (March 2013 – September 2014)Part of a multi-disciplinary team of design professionals at the Emerson Innovation Center – Human Centered Design, whose goals are to build human-centered design competencies across Emerson\'s business units and improve the user experience of their products and services.
Education
PennWest Edinboro
BFA in Applied Media Arts, Graphic Design
1997 — 1999
Skills
- Adobe Creative Suite
- Brochures
- Project Management
- Design Strategy
- Photography
- Creative Direction
- User-Centered Design
- Crm
- Indesign
- Editing
- Business Development
- Concept Development
- Illustrator
- Direct Mail
- Strategy
- Design Thinking
- Brand Strategy
- Vendor Management
- Copywriting
- Information Design
- Experience Design
- Graphic Design
- Art Direction
- Packaging
- User Experience
- Email Marketing
- Contextual Inquiry
- Human-Centered Design
- Graphics
- Advertising
- Design Research
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