Nana Addo Opoku

About Nana Addo Opoku

I’m a digital media strategist and multimedia producer with over a decade of experience across Ghana and the U.S—leading content growth, producing high-impact livestreams, and building brand narratives that resonate across platforms.At TV3 Ghana, I launched and led Media General’s first-ever social media team. Through strategic content and digital programming, I:• Grew Instagram from 6K to 83K in 6 months (+700%)• Added 450K+ Facebook followers• Pushed monthly Twitter impressions to 1.2M+• Boosted engagement by 150%(@NewsOnTV3) and 3300%(@TV3_Ghana)I also crafted the 2016 Election Day Twitter strategy, taking #ElectionCommand to #1 trending nationwide, amplifying real-time political coverage through social engagement.At Multi TV, I held dual roles in Marketing Communications and Audience Research, launching Joy Prime into Ghana’s Top 10 most influential TV brands and elevating Adom TV into the Top 3. My data-backed strategy—powered by daily, weekly, and quarterly Geopoll analysis—directly informed channel positioning and ad sales growth.In New York, I’ve produced livestreams and digital events for The New School, including Creative Courage: Navigating Sensitive Narratives in Ghana’s Media Landscape. I’ve led 20+ livestream and multimedia productions, interviewed students for social content, and supported a series of academic public programs—blending storytelling, culture, and community-building into each project.What ties it all together? A love for media that moves people—and numbers that prove it. Whether scripting content, building strategy, or managing broadcast tech, I bring sharp instincts and a global media fluency that drives impact. Tools: Adobe Premiere Pro, Adobe Photoshop, DaVinci Resolve Focus: Audience engagement, multicultural content, social growth strategy Passion: African media innovation, digital storytelling, cross-cultural connection

Experience

1. Substitute Teacher

   NYC Public Schools

   Oct 2025 — Present · New York, NY, US

   Execute teacher lesson plans open with posted Do Now/objectives and clear routines to keep pacing and maximize instructional minutes Maintain calm, safe classrooms with restorative strategies (proximity, private redirection, clear choices); take accurate attendance, document incidents, and are consistently requested back by schools for reliability and classroom control.

Education

• Lafayette College

  Bachelor's degree

  2002 — 2006

• The New School

  Masters

  2021 — 2023

• The New School

  Advanced certificate in media management

  2021 — 2023

Skills

• Creative Writing
• Heritage Tourism
• Community Outreach
• Immigration Issues
• Powerpoint
• Microsoft Excel
• Social Media
• Scriptwriting
• Microsoft Office
• Teaching
• Public Speaking
• Research
• Program Management
• Excel
• Television
• Non-Profits
• Fundraising
• Event Management
• Nonprofits
• Philosophy
• Screenwriting
• Editing
• Analysis
• Public Relations
• Higher Education