Namrata Singh
Social Media Marketing Specialist | Personal Branding, B2B/D2C Marketing
- Role
- Social Media Manager at Rupiya.App
- Location
- Ajmer, RJ, IN
- LinkedIn followers
- 500 followers
About Namrata Singh
As a Social Media Marketing Specialist at rupiya.app, I work in a dynamic startup environment, managing comprehensive social media strategies and creating end-to-end content for B2B and D2C audiences. My role includes content writing, creative development, editing, posting, and performance analysis, ensuring optimized engagement and brand visibility. I also support on-page SEO initiatives, collaborate across teams, and contribute to recruitment processes while maintaining marketing workflow efficiency. With a foundation in marketing from ICT Academy, IIT Kanpur, I bring proven expertise in personal branding, B2B marketing, and strategy. My freelance work with over 120 brands has honed my ability to craft impactful content strategies and execute data-driven campaigns, empowering businesses to enhance their digital identities and connect effectively with their target audiences. My focus remains on delivering value and fostering meaningful audience connections.
Experience
Social Media Manager
Dec 2025 — Present · Ahmedabad, IN
Worked at rupiya.app in a fast-paced startup environment, handling multiple responsibilities beyond core social media marketing. I managed and executed social media strategies while also creating end-to-end content, including content writing, creative development, editing, posting, and performance analysis for both B2B and D2C audiences.In addition to social media and content execution, I contributed to on-page SEO, ensuring content was optimized for visibility and engagement. As part of a growing startup, I represented Rupiya.app as the sole Hiring Manager at Tops Technologies JobFest, handling candidate interactions, initial screening, and employer branding on behalf of the company.I led marketing creatives and content direction, ensuring brand consistency across platforms, and represented Rupiya.app at industry events, engaging with stakeholders and strengthening brand presence.
Education
ICT Academy, IIT Kanpur
Marketing, business consultant
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