Namrata Sharma

Sr Executive - Performance Marketing @Groupm

Gurugram, IN

Led end-to-end campaigns on Meta, Pinterest, and TikTok, focusing on brand awareness, traffic, and conversions. Managed campaigns for brands like Danone, Kruger, Trillium, and Amazon Prime, ensuring consistent messaging and strategic alignment. Played a key role in campaign reporting—analyzing performance data, generating insights, and creating detailed reports to guide optimization and decision-making. Developed and executed media plans, tracked KPIs, and ensured campaigns were delivered on time and within budget. Proficient in Google Ads, Facebook Ads Manager, and various reporting tools, with a strong focus on data-driven performance improvements. Stayed updated with platform trends and leveraged new features to enhance results.