Namita Gupta

About Namita Gupta

Human Truths. Insights. Stories. Impact. Swimming in the intersection of tech and creativity.Whether it be Advertising, Film/TV or Digital/New Media, I love nuanced and effective storytelling. I believe in the power of well-crafted narratives to influence people and make them feel, think and act in a certain way. Keen interest in building brands and platforms that stay with people and impact culture. I seek inspiration in people and culture, art and design, literature and aesthetics, science and technology, philosophy and psychology, cinema and music.My work sits at the intersection of culture, research and creativity — translating human and cultural insight into clear creative direction, brand narratives and communication strategies.I’ve worked closely with creative, design and content teams to help shape ideas from early thinking to execution, ensuring they’re insight-led, culturally relevant and strategically clear.

Experience

1. Planning Director

   Ogilvy

   Sep 2023 — Present · Mumbai, IN

   I currently lead brand strategy for corporate brand Asian Paints and Beautiful Homes Painting Service, India’s market leader, where I have anchored national campaigns around the idea of home as a reflection of personal identity, blending cultural research, design thinking and behavioural insight to drive brand equity, consideration and conversion.A significant part of my practice is research-led strategy. I regularly work with qualitative and quantitative methods including ethnography, narrative inquiry, semiotics and persona journeys to uncover cultural tensions and emerging behaviours. This approach informed the launch of Indriya, a luxury jewellery brand from the Aditya Birla Group, where I led end-to-end go-to-market strategy — from brand positioning and identity to retail footfall and festive growth. The brand has since achieved nationwide scale, strong recall and consistent commercial performance.

Education

• Jnanapravaha Mumbai

  Indian Art and Aesthetics

  2018 — 2019

• Indian Institute of Mass Communication, Delhi

  Post Graduate Diploma, Public Relations, Advertising, and Applied Communication

  2012 — 2013

• Goldsmiths, University of London

  Master’s Degree, Media and Communications

  2016 — 2017

• University of Delhi

  Bachelor of Business Studies (Marketing), Management

  2009 — 2012

Skills

• Strategy
• Brand Development
• Marketing
• Strategic Planning
• Brand Management
• Marketing Strategy
• Marketing Research
• Digital Marketing
• Advertising
• Entrepreneurship
• Consumer Behaviour
• Social Media Marketing
• Market Research
• Media Planning
• Public Relations
• Media Relations
• Business Strategy
• Marketing Communications