Namita Bohra
Marketing Specialist
- Role
- Corporate Marketing at Semtech
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Namita Bohra
A marketing enthusiast and brand champion with experience in B2B Marketing, BTL, Social Media, and Strategic Marketing Initiatives. A creative and accomplished content writer with experience of writing about IoT, LoRa®, Artificial Intelligence, Virtual Reality, and financial domain.
Experience
Corporate Marketing
Oct 2016 — Present · Mumbai, IN
Contributing to the annual marketing plan, including a breakdown across brand campaigns and specific content campaigns. Measuring and working on report performance of all marketing campaigns. Writing blogs, SEO friendly content, PR drafts, whitepapers, use cases, and sales literature. Tracking creative content best practices, monitoring industry trends, and making recommendations for improvement with an objective to deliver personalized winning experiences to customers. Coordinating with the marketing agencies (for videos, creatives, PRs, whitepapers) to execute campaigns on time and within budget. Managing IoT related trade shows, bootcamps and executing brand engagement activities. Planning with Marcom on social media calendars (LinkedIn and Twitter) for events, announcements, promotional offers. Community Management: proactively communicating with our audience, working with partners on solution catalog, brand guidelines, sharing engaging knowledge-based content articles.
Education
Northern India Engineering College
Bachelor of Technology (B.Tech.), Computer Science, Distinction
2006 — 2010
Jaipuria Institute Of Management
Master of Business Administration (M.B.A.), Marketing and Human Resource
2012 — 2014
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