Namita Acharjee

About Namita Acharjee

I’m a strategic and ROI-focused Digital Marketing Leader with 9+ years of experience driving measurable growth through performance marketing, CRM automation, and brand storytelling that connects data with creativity.At my core, I believe digital marketing isn’t just about impressions or clicks — it’s about building scalable systems that convert attention into revenue.Over the years, I’ve: Reduced Cost Per Lead (CPL) by 25%+ through smart targeting and creative optimization Improved lead-to-customer conversions by 20% using WebEngage automation journeys Increased repeat engagement by 30% through lifecycle marketing and retention strategies Delivered national-level campaigns recognized by Ads of the World and Asia Book of RecordsI thrive at the intersection of analytics and innovation — leading cross-functional teams, managing 7-figure budgets, and crafting omnichannel strategies that balance performance with brand love.Expertise:Performance Marketing (Google, Meta, LinkedIn Ads)| Demand Generation | Paid Social | CRM Automation (WebEngage, MoEngage)| GA4 | GTM | Retention Marketing | Brand Campaigns | Team LeadershipIf you’re looking for someone who can translate marketing spend into measurable business growth, let’s connect.

Experience

1. Senior Manager Digital Marketing

   Pathkind Labs

   Jun 2025 — Present

Education

• SFS Narangi

  Metriculation, Project Management

  2000 — 2010

• Guwahati Commerce College

  Bachelor's degree of Business Adminstration, Business Administration and Management

  2013 — 2015

Skills

• Business Strategy
• Microsoft Office
• Sales
• Team Building
• Management
• Business Development
• Microsoft Excel
• Team Leadership
• Project Management
• Leadership
• Training
• Communication
• Human Resources
• Customer Service
• Recruiting
• Team Management
• Strategic Planning
• Marketing Strategy