Namit Singh Rathore

About Namit Singh Rathore

A Turnaround specialist with 12+ yrs of progressive career record elevating the profitability, visibility, and performance of multimillion-dollar organizations in digital & electronic advertising sales industry. A 360 degree thinker and decision-maker with an extensive background in advertising sales. Able to develop and maintain effective communication and build positive, trusting relationships with individuals at all levels to assist in team building.Proficiency in Display advertising, Video advertising, Native Advertising, Performance Advertising, Programmatic Advertising, and other digital channels.Possesses strong understanding of campaign performance optimization. In depth knowledge of programmatic & DMP campaigns.Ad Tech Proficiency: Familiarity with advertising technologies, including ad servers, demand-side platforms (DSPs), supply side platforms (SSPs) and Mobile attribution tools like Appsflyer & branch.Strong knowledge of Digital advertising: CPA, CPM, CPC, lead generation, Video & CTV ecosystem, and conversion rates to optimize campaign performance.Proven track record of achieving sales targets, increasing customer retention, and enhancing new business development & customer satisfaction. Understanding of digital advertising landscape.Skilled in strategic thinking, with the ability to develop and implement comprehensive digital ad sales strategies, including conducting market analysis, assessing competitors, and identifying growth opportunities to drive business success.

Experience

1. Regional Sales Manager - South

   Times Internet

   Apr 2021 — Present · Bengaluru, IN

   Developing and executing sales strategies aligned with market dynamics, identifying opportunities for growth, and creating customized sales proposals for clients. Leading a team across South India with a revenue contribution of approx. 30-35 Cr. in various sectors, including Fintech, FMCG, Technology, E-commerce, BFSI, Real Estate, Retail, and Gaming. Managing advertising revenue for major portals such as TOI, ET, and ET B2B, along with vernacular sites like NBT, MT, VK, and Samyam (Tamil, Telugu, Malayalam).Identifying potential clients, building strong relationships with key decision-makers, and managing existing client accounts to maximize revenue generation. Specialist in selling display and video advertising inventory, including in-house YouTube inventory. Responsible for managing and selling performance campaigns to optimize down-the-funnel KPIs. Proficient in selling flagship IPs such as the Union Budget, TOISA, and GN Awards. Creating tailored solutions, collaborating with clients & advertising agencies, and negotiating & closing deals with both new and existing clients. Oversees native advertising revenue for the Colombia Audience Network

Education

• Army Institute of Management, Kolkata

  Master of Business Administration - MBA, Marketing

Skills

• Business Development
• Customer Relationship Management (Crm)
• Marketing
• Sales
• Customer Service
• Team Management