Namdev Alapure
Digital Marketer - Performance Marketing | Google Ads and Analytics GA4, GTM, Bing, Meta, LinkedIn
- Role
- Senior Performance Marketing Specialist at Indifly
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Namdev Alapure
Paid Marketing Specialist with 10+ years of proven experience in driving online marketing…
Experience
Senior Performance Marketing Specialist
Apr 2024 — Present · Pune, IN
Responsibilities & achievement :1. Planned and executed digital marketing campaigns for various brands, including Google Ads, Meta Ads, and email marketing for the Fintech, Paytech, ONDC, and Education sectors.2. Specialized in designing and implementing KPI-driven campaigns, including metrics such as vCPM, CTR, CPA, ROAS, and ROI to ensure alignment with business goals and optimize performance.3. Experience with paid social media platforms, including Instagram, Twitter, LinkedIn, and Facebook, with working knowledge of YouTube and Pinterest.4. Managed proficient in using Google Tag Manager (GTM) and Google Analytics.5. Developed and executed comprehensive marketing strategies, overseeing all campaign activities, evaluating performance metrics, and collaborating with internal and external teams to optimize campaign effectiveness and drive lead generation.6. Conducted regular campaign health check-ups, led morning scrums to update team on new campaigns and tasks, and provided ongoing training and onboarding for new team members through monthly seminars.7. Oversee full-funnel programmatic campaigns across Display, Video, YouTube Ads.8. Supported the creation of new paid search ads, ad groups, and accounts, leading initiatives for Shopping Ads, Remarketing Ads, Search Ads, YouTube Ads, and Display Ads, while monitoring keyword bids and expenditure caps.
Education
Swami Ramanand Teerth Marathwada University (SRTMU), Nanded
Master's degree
2006 — 2008
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