Namal Muskan

Marketing Coordinator @Scholastic

New York, NY, US

Coordinated end-to-end product setup and maintenance for new and existing titles across internal systems including STEP, FileMaker, Firebrand, Edelweiss, and Amazon, ensuring accurate pricing, metadata, availability, and distribution. • Created, proofread, and updated fact sheets, sell sheets, and marketing collateral, maintaining alignment with publication status, pricing, and catalog data. • Managed image assets (covers, interiors, alt images) for Teacher Store Online, dealer trade platforms, and third-party partners, following strict naming, formatting, and upload guidelines. • Executed price updates, endorsements, and availability changes, coordinating with Trade Finance, editorial, and sales teams to ensure timely market updates. • Generated and distributed weekly and monthly reports (territory sales, pending orders, promotions, ROD/INA tracking, MDF updates), supporting sales reps and leadership with actionable insights. • Maintained and updated the Main Data File (MDF), ensuring accuracy across hundreds of SKUs and syncing data across marketing, sales, and supply chain systems. • Managed Wrike marketing requests, submitting creative briefs, coordinating assets, tracking timelines, and supporting national marketing initiatives. • Supported inventory and lifecycle management, including ROD, INA, and discontinued title tracking, and communicated updates to editorial and sales stakeholders. • Pulled and reformatted Amazon eBook sales reports, ensuring accurate monthly reporting to cross-functional teams.

York University

Bachelor of Science - BS, Psychology