Nalini Chaterpaul
- Role
- Search Lead, Digital Marketing at Leaf Home
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Nalini Chaterpaul
Strategic digital marketing leader with 10+ years developing robust media and marketing…
Experience
Search Lead, Digital Marketing
Jan 2022 — Present · New York, NY, US
Own performance marketing and customer acquisition strategy across Leaf Home’s direct-to-consumer (DTC) portfolio. Lead full-funnel campaign execution across Google Ads managing a multi-million dollar budget. Partner with analytics, finance, creative, and product teams to drive CAC optimization and scale revenue growth.
Education
Baruch College
BA
Skills
- Web Analytics
- Salesforce.com
- Strategic Planning
- Marketing Strategy
- Adcenter Management
- Google Adwords
- Lead Generation
- Customer Acquisition
- Sem
- Digital Marketing
- Digital Media
- Budget Management
- Analytics
- Campaign Management
- Google Analytics
- Google Certified in Fundamentals and Advanced Search
- Marketing
- Management
- Conversion Optimization
- Online Marketing
- Ppc
- Social Media
- Yahoo Search
- Strategy
- Market Research
- Search
- Sponsored Search
- Digital Strategy
- Keyword Advertising
- Search Advertising
- Marketing Communications
- Kenshoo
- Google Adwords Editor
- Advertising
- Microsoft Office
- Online Advertising
- Ppc Optimization
- Mobile Marketing
- Bid Management Tools
- Search Engine Marketing (Sem)
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