Nalini Ranjan
Senior Digital Marketing Analyst & Data Enthusiast | Expert in SEO, SEM, Marketing Strategy, SQL & Power BI
- Role
- Digital Marketing Team Lead at Advith ITeC Private Limited
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Nalini Ranjan
Results-driven Digital Marketing and Data Analytics professional with over 6 years of…
Experience
Digital Marketing Team Lead
Apr 2024 — Present
Lead integrated digital marketing and data analysis initiatives for fintech and B2B clients, overseeing SEO, SEM, content, and paid media campaigns.Collaborate with content writers, designers, and developers to optimize website performance and implement on-page, off-page, and technical SEO enhancements.Manage and optimize LinkedIn, Facebook, and Google Ads campaigns (Search, Display, Remarketing) with a monthly ad budget, achieving a 30% increase in ROI through data-driven bid strategies.Utilize Google Analytics 4 and Looker Studio to monitor campaign performance, and design Power BI dashboards to visualize user behavior, conversion rates, and ROI for senior management.Employ SQL queries to extract and analyze customer and campaign data, identifying trends that improved targeting and boosted lead generation.Key Achievements: In first 6 months, increased organic website traffic by 45% and lead generation by 35% through targeted SEO and SEM campaigns. Improved overall campaign ROI by 30% by refining audience segmentation and bidding strategies.
Education
St. Xavier's High School, Patna
Icse Board, Matriculation
Woolf
Master of Computer Science , Data Science
University of Delhi
Bachelor's degree, Business/Managerial Economics
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.