Nalini Maheshwari
Brand Design Strategist
- Role
- Senior Designer at YAAP
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Nalini Maheshwari
A design-driven brand strategist, bringing together experience across branding, design…
Experience
Senior Designer
Nov 2024 — Present · Gurugram, IN
Spearheading creative strategies and design execution for leading brands across diverse industries, including traditional & digital banking, nutraceuticals, automobiles, fashion, FMCG, lifestyle, real estate, postal services, telecommunications, digital dating, and conglomerates. • Shaping brand narratives through end-to-end design solutions; from brand identities and large-scale print campaigns (OOH, press, collaterals) to digital transformations, social media revamps, credit card experiences, and high-stakes design pitches. • Conceptualising art direction for shoots and campaigns, ensuring brand storytelling is elevated, consistent, and culturally resonant. • Overseeing and mentoring designers and interns while collaborating with client servicing teams to deliver innovative, results-driven design solutions. • Building and nurturing long-term relationships with global and national powerhouses such as SBI Cards, Adani, Amway, Jupiter Money, Ideabaaz, IndusInd Bank, India Post, Del Monte, NSE, Protean, Bharat Connect, Nixi, Jindal Lifestyle, Tinder, and more.
Education
Delhi Public School, Meerut
High School Diploma
Goldsmiths, University of London
Bachelor of Arts (Honours)
2017 — 2020
LASALLE College of the Arts
Bachelor of Arts (Honours)
2017 — 2020
University of the Arts London
Master of Arts - MA
2021 — 2023
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