Nalini M

Salesforce Developer at Accenture @埃森哲

ON, CA

Managed end-to-end email deployment, including campaign setup, audience segmentation, targeting, automation, A/B testing, QA, scheduling deliveries, and tracking.Scheduled deployments in the Salesforce Marketing Cloud application and effectively communicated completion updates to clients.Managed and maintained a high volume of deadline-driven email campaigns, ensuring proper configuration and execution.Proficient in developing AMP Script code to fulfill business requirements and create dynamic email content.Handled Marketing Cloud Administration, including configuration and setup.Incorporated AMP Script into approved email templates based on business needs.Utilized AMP scripting to leverage data from Data Extensions and automate email sending processes using ExactTarget\'s AMP script.Developed and implemented new marketing campaigns for the existing customer base, overseeing all stages from conception to execution and iteration.Took ownership of email deployment, encompassing campaign setup, audience segmentation, targeting, automation, A/B testing, QA, scheduling deliveries, tracking, and reporting.Tracked campaign metrics, including sends, click-through rates, and other measures, utilizing ExactTarget, Google Analytics, and Excel. Built comprehensive dashboards to present analytics to company stakeholders.Possessed a strong understanding of data extensions and filtering techniques.Developed and deployed A/B testing strategies to determine the optimal version for the final email campaign.Designed and configured journeys using activities within Journey Builder, ensuring successful launches after thorough testing.Ensured compliance with privacy regulations, including CAN-SPAM, when designing email campaigns.Utilized Email Studio for executing and developing email campaigns.Created customized HTML emails and utilized ExactTarget for distribution to banking clients.