Nalini D.

Manager, Marketing Communications @Ford Motor Company

Brand & Communication strategy: • Define brand narrative based on global positioning and objectives for Canadian market. • Develop efficient marketing plans to drive business growth through integrated communications including digital, experiential and traditional media plans. • Lead all truck/ commercial communications to leverage and to retail its leadership position. • Effectively manage all agency partners including media, creative and analytics agencies. • Propel innovative and effective marketing solutions to target millennial and Gen Z audiences. • Lead CRM communications for both intenders and owners of the brand. • Oversee sponsorship events to ensure coherent brand representation.