Nakul Parashar
- Role
- Digital Experience Solution Lead at Salesforce
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Nakul Parashar
I am a prolific digital marketing and digital experience strategist. On one side I have…
Experience
Digital Experience Solution Lead
Jan 2022 — Present
Understanding and transforming organisation’s digital, marketing and technology landscape. • Designing robust end to end digital solution and architecture based on business requirement. • Defining personalized and targeted Omni channel journeys / use cases. • Digital touchpoint/Channel strategy including websites/apps, Email, SMS, social media and advertising campaigns. • Marketing analytics & attribution, KPI definition and tracking through Datorama, Google Analytics etc. • Managing robust digital capabilities including marketing technology stacks (Salesforce/Adobe Marketing cloud). • Expertise in Customer Data Platform, Interaction Studio, SFMC, Datorama etc.
Skills
- Consulting
- Digital Marketing
- Healthcare and Life Sciences
- Adobe Marketing Cloud
- Customer Relations
- Pre-Sales
- Business Intelligence
- Marketing Cloud
- Requirements Analysis
- Software Development Life Cycle (Sdlc)
- Marketing
- Customer Interaction
- Pharmaceutical Industry
- Dac
- IT Service Management
- Requirements Gathering
- Marketing Automation
- Sql
- Consultative Selling
- Customer Engagement
- Sales Presentations
- Software Documentation
- Management
- Unix
- Healthcare and Life Sciences
- Testing
- Pl/Sql
- Project Coordination
- Social Media Marketing
- Business Development
- Product Management
- Market Research
- Microsoft Office
- Analysis
- Sdlc
- Team Management
- Business Analysis
- Customer Management
- Microsoft Excel
- Requirement Gathering
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