Nakulesh Kagathra
MakeMyTrip | Ex-Swiggy | Ex-PepsiCo | IIFT Delhi
- Role
- Senior Marketing Manager - Crm & Growth at MakeMyTrip
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Nakulesh Kagathra
Senior Marketing Leader with 8+ years across E-Commerce, Quick Commerce & FMCG sectors in India• Currently leading Growth & CRM at MakeMyTrip - India\'s largest online travel platform - owning growth strategy for Hotels and Ground Transport verticals across CRM, App & Performance Marketing• Prior experience includes Brand Marketing at PepsiCo (Global FMCG, USD 200Mn beverages portfolio) & Category Management at Swiggy Instamart (USD 100Mn GMV category)
Experience
Senior Marketing Manager - Crm & Growth
Jan 2026 — Present · Gurugram, IN
Own end-to-end customer lifecycle strategy for Hotels and Ground Transport verticals - spanning New User Acquisition, Dormant User Reactivation and Retention- Lead personalized CRM campaigns across in-app and off-app touchpoints including Push, WhatsApp, SMS, Email, and paid digital channels (Google, Meta, YouTube)- Own performance analytics across full-funnel KPIs - ROAS, CAC, CPO, and LTV- Spearheading Agentic AI Marketing initiatives including a GenAI-powered Content & Creative Studio, an autonomous intent-orchestration agent (Context OS), and an NLP-based audience and journey automation tool (User LLM)
Education
The Maharaja Sayajirao University of Baroda
Bachelor of Engineering (BEng), Mechanical Engineering
2011 — 2015
Indian Institute of Foreign Trade
MBA International Business, Marketing
2016 — 2018
Skills
- Microsoft Office
- Presentations
- Physics
- English
- Thermodynamics
- Engineering
- Interpersonal Communication Abilities
- Economics
- Microsoft Powerpoint
- Machine Design
- Microsoft Excel
- Management
- Sales Management
- Leadership
- Microsoft Word
- Political Science
- Speech Writing
- Marketing
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