Najmuddin Sherfuddin

Project Manager, Digital Marketing & Campaign Enablement- Emails @Scotiabank

CA

Supported Journey Managers and Business line with end-to-end campaign activities, including digital publishing, user experience enhancements, and sales optimization.• Served as Project Manager for Credit Limit Increase and Credit Limit Transfer campaigns, delivering monthly email deployments to 120K+ customers with 100% accuracy and on-time execution for 7 consecutive months.• Partnered with the Campaign Enablement team to investigate and resolve pre- and post-production issues, achieving a 100% QA success rate across all launches.• Executed campaigns using Responsys and Adobe Journey Optimizer, maintaining a 100% success rate in campaign delivery and compliance.• Audited 165+ campaigns to ensure adherence to CASL, anti-spam, and privacy regulations, contributing to 100% audit pass rates.• Produced and delivered weekly and monthly performance reports on campaign KPIs (CTR, CPA, conversions, engagement), ensuring data accuracy and actionable insights for senior leadership.• Recommended and implemented optimizations such as email triggers, vendor integrations, and pain-point resolution, improving acquisition funnel efficiency and boosting engagement by 22% CTR uplift.• Partnered with channel teams to drive retargeting, deep-linking, and omnichannel strategies, resulting in an 18% improvement in cross-channel engagement.• Fostered a high-performance environment, coaching team members and ensuring succession planning, while maintaining strong cross-team collaboration to scale omnichannel best practices across the Bank.

York University

Postgraduate Degree, Business Administration

Goodman School of Business at Brock University

Business English and Skills Transition Program, Business/Corporate Communications

ETHICAL HACKING INSTITUTE

Certified Ethical Hacker CEH V10, Ethical Hacking & Penetration Testing .

B Cube

Certified Digital Marketing and Technology, Digital Marketing

Singhania University

Master of Business Administration - MBA, Marketing

York University

Postgraduate Degree, Artificial Intelligence,Business Data Analytics, Digital Marketing & Automation A+ University Topper

Bangalore Institute of Technology

Bachelor of Engineering - BE, Industrial Engineering and Management

The Berne Institute

Certified Transaction Analysis Ta 101 |Seed Tlc International Transactional Analysis Association , Pyscology and Human Behaviour

OneHub Canada

Advance Certificate, SEO SEM SMM PPC Digital Marketing, Advertisment and E-commerce Sales