Najla Laadhari
Brand Promoter @EssilorLuxottica
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WORK HISTORY
Brand Promoter @EssilorLuxottica
Lyon, FR
Lancement et activation de Nuance Audio, produit MedTech innovant et unique / Auvergne - Rhône-Alpes - Bourgogne- Accompagner le go-to-market et activer le déploiement commercial de la catégorie- Collaborer avec les professionnels de santé et les points de vente, en tant que soutien opérationnel et représentante de marque, pour développer adoption et performance- Renforcer le sell-out via formations, animations et actions commerciales ciblées- Développer la visibilité et le merchandising : vitrines impactantes, outils de démonstration, PLV innovante- Optimiser le parcours client en magasin pour renforcer conversion et adoption produit- Analyser les KPIs et mettre en place des plans d’action pour générer performance commerciale et impact marketing.
EDUCATION
Emlyon Business School
Master 2
Université Claude Bernard Lyon 1
Biologie / Géologie
Formalis
Marketing Digital
Lycée La Martinière
Bac S
Sup Audio
Technicienne Audio
Institut Supérieur Optique
BTS opticien lunetier
ABOUT NAJLA LAADHARI
Passionate manager specializing in business transformation within the eyewear, retail, and fashion industries. I support teams in achieving success by combining strategic vision, innovation, and inspiring leadership. Recently graduated with a Master’s degree in Management from EM Lyon Business School, I have strengthened my expertise in corporate strategy, financial decision-making, and human capital management. My goal: to enhance organizational competitiveness by aligning strategic vision, operational excellence, and a results-driven mindset — with a strong focus on service quality, innovation, and differentiation. Attuned to market trends, I embrace a continuous improvement approach, fully aligned with CSR and employee well-being priorities relevant to my sectors. Key strengths: Strategic vision & operational execution Inspiring leadership & team coaching Project management & change leadership Analytical skills & decision-making Industry expertise: eyewear, retail, fashion #management #leadership #strategy #innovation #retail #customerexperience
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