Naji El-Arifi

Director, Marcomms - Ai Specialist @VML

London, GB

As the Director of Marcomms - AI Specialist, my focus is on driving innovation and enhancing our service offerings through the use of technology and research. My main focus is AI helping clients and teams internally take advantage of it- Optimise AI Tools: I ensure that our internal AI tools within WPP Open are utilised effectively to benefit the entire business globally- AI Training: Training both internal teams and client teams on how to better take advantage of AI tools- Research and Insights: I work on research projects and share insights with our clients to support their decision-making processes- Explore New Technologies: I investigate emerging technologies to understand how they can be applied to address specific challenges faced by our clients.

General Assembly

Product Managment

Buckinghamshire New University

MA, Advertising

University of Leeds

BA(hons), Film and TV Production