Naishi Shah
UX @ Troo | Previously @ toby, Sourcegraph | MSCS-HCI at Georgia Tech
- Role
- Founding Product Designer at Troo
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Naishi Shah
I like working in spaces that require both structure and exploration. Engineering…
Experience
Founding Product Designer
Apr 2024 — Present · US
I built the product from 0→1 and led it through launch — owning design, brand, and user experience while partnering on product strategy.+ Accelerated product delivery by designing a scalable system that streamlined engineering and enabled rapid iteration across tablet and mobile.+ Boosted engagement and story completion by leading UX research with kids (ages 4–10) and translating insights into product improvements.+ Elevated brand recognition and market positioning by driving the rebrand from Yeti My Friend to Troo, designing the identity and go-to-market assets that supported growth and investor readiness.
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