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Current company Sand By Shirin
Retail Apparel and Fashion · 8 employees · Founded 2021
SAND by Shirin is an acronym for Such A Nice Day.(A feeling of wearing a beautiful piece of clothing that will instantly brighten up your day) SAND is also the colour of the brand, representing beautiful textures, soft fabric grains and its cooling nature. A brand that is born out of 21st century values, SAND by Shirin, is a celebration of all things simple, unrestrained and fluid. SAND brings to you tastefully crafted; luxe clothing that conforms to no boundaries and celebrates your unique beauty, shape and size. India’s first fluid fit affordable luxury label, SAND by Shirin is an amalgamation of fluidity, texture, finesse, style and a whole lot of self-love. As a conscious luxury label, SAND clothing uses fabrics made from Aloe Vera, Eucalyptus, Rose, Soybean Protein and Banana along with Organic Linens, Cottons and Luxe Jerseys. Summer lines keep your body cool and breathing in the sweltering heat and winters feature the finest cashmere and pashmina to keep you snug and stylish. With an earthy colour palette, intrinsically linked to the brand’s name, SAND plays around with the tones of nature- beige, browns, bone, ivory, ecru along with dust pink, soft mint, fresh mustard and black. With clean lines, flattering and fluid silhouettes, SAND creates versatile ensembles that effortlessly move from work to play, brunch to dinner and boardroom to bar. For the audacious, fierce women who embrace their uniqueness and exude confidence with each step, SAND plays by its own rules- where all shapes are beautiful, all bodies remarkable and all women extraordinary.