Naia Stier

About Naia Stier

I’m a marketing and ABM expert obsessed with turning strategy into programs that actually move the needle. I build initiatives that grow brand impact, fuel pipeline, and engage customers in meaningful, memorable ways. I empower teams to blend content, design, and technology into standout experiences that work across personas, regions, channels, and buying stages.I’m endlessly curious about how technology can improve customer experience and program performance. I ask questions. I test assumptions. I dive into the data. And I build programs that generate qualified leads, deliver real ROI, and drive thought leadership. I love what I do—and I love to win.

Experience

1. Sr Manager Global Abm Program Office

   Hewlett Packard Enterprise

   Nov 2025 — Present

   As Sr. Manager, Global ABM Program Office, I equip regional ABM teams with the insights, processes, tools, and best practices needed to execute world-class account-based marketing programs. I develop scalable frameworks, drive operational excellence, and cultivate a strong global ABM community aligned to a unified strategy centered on revenue growth, deeper customer engagement, and enhanced brand perception.I also partner closely with Sales to identify and support high-value strategic opportunities. For our largest and most complex “Pursuit” deals, I deliver bespoke 1:1 ABM strategies that influence deeper into the buying committee, accelerate deal velocity, and reinforce HPE’s competitive differentiation.

Skills

• Strategy
• Channel
• Product Launch
• Multi-Channel Marketing
• Integrated Marketing
• Sales Enablement
• Communication Training
• Demand Generation
• Marketing Communications
• Cross-Functional Team Leadership
• Go-to-Market Strategy
• Product Marketing
• Program Management
• Competitive Analysis
• Product Management
• Internal Communications
• Strategic Partnerships
• Project Management