Nahin Monsoor
Extern at Beats by Dre | Marketing Associate @ Khan\'s Tutorial | Marketing, Social Media
- Role
- Marketing Associate at Khan\'s Tutorial
- Location
- Bronx, NY, US
- LinkedIn followers
- 500 followers
About Nahin Monsoor
I am currently pursuing my Master’s at New York University, and I expect to graduate in…
Experience
Marketing Associate
Oct 2022 — Present · New York, NY, US
Developed a marketing strategy, collaborating to improve the marketing strategy and approach, which includes adding social media marketing, and improving newsletter marketing, which drove a 4-6% improvement in new customers compared to the historical flat.• Led the content creation efforts at Khan\'s Tutorial, actively contributing to developing engaging Instagram posts, story content, reels, LinkedIn posts, and YouTube videos. Successfully implemented strategies that resulted in a notable increase in audience engagement by 24%• Expanded the company\'s target demographics by 15% through segmentation to include a broader segment of Gen Z with social media insights and customer market research.• Led the initiative from demographic based segmentation to psychographic segmentation, which increased the customer base by 15%, including a broader Gen-Z audience.• Enhanced user experience on website performance by analyzing through Similar Web and executing a content marketing plan on SEO improvement.• Conceptualized the company’s customer base by 15% by expanding the company’s demographics from specific segmentation to a broader segment of the Gen Z audience.
Education
Baruch College
Bachelor's degree, Marketing/Marketing Management, General
2020 — 2024
NYU School of Professional Studies
Master of Science - MS, Intergrated Marketing
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