Arindam Nag

About Arindam Nag

I’m passionate about creating meaningful brand experiences and strong professional…

Experience

1. Promotions Manager

   Vivo West Bengal

   Apr 2019 — Present · West Bengal, IN

   Work Profile:1. Responsible for brand & product promotion across mobile markets of West Bengal and Andaman. Geography wise planning, roll out as per TAT on Marketing Initiatives.2. Planning & execution of consumer promotion offer for the Brand. Procurement planning of consumer gifts as per the annual marketing budget.3. Developing brand management / launch plans & advertising the same through innovative marketing communications and corporate image building exercises.4. Zonal level team handling & large scale vendor management for the branding and BTL promotion activities.5. Strategy Development for Special Promotion Activity during New Product Launch, Festival seasons & key moments to meet overall Sales Target.6. Managing large scale in-house corporate events from concept design to execution within stipulated budgets, along with celebrity association management.7. Develop digital brand communications content in coordination with regional movie celebrities & local influencers to connect consumers and create user generated content (UGC).8. Planning & execution of large scale BTL activities in premium touch points (Malls, RWAs) to create a personalized experience zone for HNI Consumers.9. Connect community consumer via social media advertisements (FB ad campaign, GMB, Geo Fencing, Google RCS)- Content planning, campaign execution, project summarization & ROI calculation.

Education

• Belur High School

  10+2, Science

  2006 — 2008

• Karnavati University

  Post Graduate Diploma in Management, Marketing and International Business

  2012 — 2014

• Belur High School

  10th, General Studies

  2000 — 2006

• West Bengal State University, Kolkata

  Bachelor's Degree, Geography

  2008 — 2011

Skills

• Business Development
• Digital Marketing
• Marketing Strategy
• Sales Process
• Research
• Strategy
• Teamwork
• Team Management
• Management
• Customer Service
• Marketing Communications
• Event Management
• Recruiting
• Crm
• Microsoft Word
• Team Leadership
• Account Management
• Market Research
• Business Planning
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Business Strategy
• Marketing
• Customer Relationship Management (Crm)
• Public Speaking
• Leadership
• Microsoft Office
• Sales
• Vendor Management