Nagarajan Kannan Lakshmanan

About Nagarajan Kannan Lakshmanan

Nagarajan(Call him as Raj) is a senior executive has more than two decade of experience in MarTech, CRM and passionate about building, engaging and managing high performance Global teams (75+ members). He has good experience serving with major international companies across US/Canada/UK/EU. He has good experience in leading professional services of both technical and functional teams in highly matrixed organizations, ability to balance, manage, prioritize the work and meet aggressive deadlines.He is a person who understands and work based on the Cultural fit and sync smoothly across with all generationsPRESENT TECHNICAL & FUNCTIONAL PURVIEW (SINCE 2011)Marketing Automation: Live Implementations: Eloqua: 40+, Pardot: 2+, SFMC: 2+, Marketo: 2+, Database Management: Data Hygiene, Enrichment Forms & Subscription: Website, Gated, Signup, Progressive Profiling, Preference Center, GDPR, CASL, Scoring & Life Cycle: Lead Scoring Models, Lead Revenue Management, Nurtures CRM Integration: Salesforce, Sales Logix, Siebel 3rd Party Integration: Webinar Integration, Social apps, SMS, Google Analytics Marketing Activities: Create Email, LP, Forms and Campaigns Admin: Governance, Naming Conventions, Users & Roles, Web Tracking ScriptsAI: Agentforce Usecase(prompt,workflows) AI Chatbot - OpenAI/PythonDocumentation Playbook Creation for Campaigns, Nurtures(Waterfall model), Event, Webinar, Scoring Campaign Brief/Request Form,Technical documentationDevelopment/Programming & SQL HTML/CSS3 (Responsive Email Design & Landing pages) JavaScript / jQuery / Node.js / Python Complex SQL Queries)Team & Project Management (On-Site and Virtual Teams) Good experience in Leading a team of 75+ members Good experience working with Large Institutions collaborate with Marketing, Communications, Business Development, Sales excellence in various LOB’s worldwide Implemented Campaign Process for Client Marketing Ops & Account Management Able to handle tools like Monday.com, Asana, Wrike, JIRA etc. Training (Technical/Functional): Conduct Internal technical training/workshop with proper playbooks Business Process training to adhere to timelines and quality delivery New technologies Intro to teamEmail Deliverability: Good knowledge of email deliverability, create strategies to improve inbox placement All activities/articles/views in LinkedIn are my own and it do not represent any company

Experience

1. Senior Martech Consultant Solution Architect Chief of Staff

   Marmato Digital

   Feb 2016 — Present · IN

   Team Leadership & Strategy ~Lead a high-performance technical team focused on solution design, MarTech architecture, and innovation.~Define and drive the technical strategy across MarTech platforms, ensuring alignment with business and marketing objectives.~Develop and present compelling Proof of Concepts (POCs) that showcase the value and potential of proposed solutions to internal and external stakeholders.~Collaborate closely with Customer Engineering (CE) teams to proactively identify blockers and facilitate timely technical assistance.Presales & Solutioning Support ~Coordinate with sales and account teams to understand client pain points and craft MarTech solutions that meet both technical and marketing goals.~Own and lead the creation of RFI/RFP responses, proposals, and cost estimates with a strong focus on technical integrity and marketing effectiveness.~Design and refine key MarTech assets including solution blueprints, implementation roadmaps, and client-facing technical presentations.Client Engagement & Communication ~Serve as the primary technical point of contact for clients during the presales and implementation phases, translating business needs into scalable MarTech solutions.~Work with global clients and distributed teams, ensuring seamless communication and delivery across time zones and cultures.~Deliver impactful, audience-tailored presentations that clearly articulate the value and ROI of proposed MarTech strategies and platforms.

Education

• Bharathidasan University (BDU), Tiruchirappalli

  Master of Computer Applications (M.C.A.), Computer Science

• Karnataka State Open University

  Master of Technology (M.Tech.), Information Technology

• Bharathiar University

  Bachelor of Science (B.Sc.), Computer Science

• Welingkar Institute of Management

  Post Graduate Diploma in Banking & Finance, Banking and Financial Support Services

• Reputed University

  Doctor of Philosophy (PhD) - Discontinued, Computer Science

Skills

• Business-to-Business (B2b)
• Html
• Strategic Partnerships
• Microsoft Office
• Management
• Web Design
• Team Leadership
• Strategic Planning
• Project Management
• Customer Service
• Lead Generation
• Marketing
• Crm
• Dbaseiii+,Clipper,Foxpro 2.6a,Visual Basic 6.0, Visual Basic .net,Sap-Abap
• Online Marketing
• Web Analytics
• Search Engine Marketing (Sem)
• Direct Marketing
• Business Intelligence
• Marketo
• Business Development
• Software as a Service (Saas)
• Digital Marketing
• Marketing Automation
• Digital Strategy
• Email Marketing
• Cloud Computing
• Social Media Marketing
• Google Analytics
• Javascript
• Eloqua
• Business Analysis
• Consulting
• Team Management
• Oracle Eloqua Marketing Cloud
• Analytics
• Social Media
• Strategy
• E-Commerce
• Demand Generation