Nafisa Khatoon
- Role
- Lead - Programmatic at Annalect
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Nafisa Khatoon
Experienced Digital Specialist with a demonstrated history of working in the marketing…
Experience
Lead - Programmatic
May 2017 — Present
Responsibilities- Managing digital campaign execution on a daily basis, including setup, optimization and reporting across display and video against a diverse range of KPIs in different DSP’s like DV360, TTD, AAP and Verizon Translating client campaign objectives into programmatic activation strategies; including defining and building target audiences and sourcing relevant inventory opportunities Managing campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs Developing strong working relationships and with members of the broader digital account teams including planning, investment, operations, and analytics Conducting regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns Keeping key stakeholders including clients and account teams updated on the campaign and account-level performance via regular and ad-hoc reporting and status meetings Contributing to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team I will be handling weekly/monthly client calls acting as a bridge between the clients and team to understand the weekly/monthly process requirements and we as a team prepares accordingly.
Skills
- Digital Strategy
- Online Marketing
- Digital Marketing
- Campaign Management
- Social Media Marketing
- Advertising
- Digital Media
- Online Advertising
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