Naeem Azam
VP Product Manager @Barclays
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WORK HISTORY
VP Product Manager @Barclays
Manchester, GB
Strategic Vision and Execution: Successfully aligned product goals Barclays 3 year strategy with Strategy to Execution (S2E) objectives, leading to the approval of the Mobile strategy, resulting in a £x million saving and a xx% rationalisation of product sets.Strategy for Mobile capabilities will simplify colleague experience and increase feature parity with corporate and BYOD phones.Introduced authorised secure business communication channels and business case, starting with WhatsApp, onboarding of a new supplier against preferred vendors, this win was focused and driven so that we can offer the best product experience that resolves our customers unmet needs.Transformation and Innovation: Led the S2E Mobile Strategy, conducting customer interviews and identifying new solutions for various countries, resulting in streamlined and consolidated third-party mobile recording vendors.Business Outcomes and Efficiency: Introduced innovative solutions for product assessment, value stream mapping, vendor scoring, disseminated and coached to the wider product organisation.Conducted workshops and training sessions to enhance understanding of story estimation, refinement, and Agile practices, leading to faster time-to-market for customer product provisioning.Leadership and Collaboration: Effectively collaborated with cross-functional teams to achieve acceptance of strategic plans.Mentored over 8 colleagues, created a product, a Pluralsight training academy, and assisted with recruitment, contributing to the growth and development of the product team.Expansion and exploration on how AI Agents can be created to support product function and product transformation.Thought Leadership and Best Practices: Demonstrated thought leadership by anticipating market, customer, and technology needs, and implementing best industry product practices.Shared key principles and practices that define effective product management, including roles, methodologies, and governance.
SKILLS
ABOUT NAEEM AZAM
My passion is to create great experiences with products. Product Management has been the most amazing experience and has left me with a thirst of learning & experimenting with the development of products & delivering customer value.I have consistently demonstrated exceptional leadership in product and possess strong business acumen in matched with proven product strategy deliverables that produce long term business outcomes. Successfully managed and supported the delivery of multiple high-impact products in an highly regulated and a complex cultural environment, despite this managed to break silos and get decisions and acceptance on strategic product trajectory and approval of adopting best in class products. I am intrigued by the design experience and how I can utilise user experience and data to create the best products. Couple this with a strong desire to learn from mistakes and iteratively improve myself, my team and products as I have found no substitute for practical real-life lessons.My strengths are as an innovator and builder of products, forever searching for that market sweet spot and implementing a product methodology which drives excellence, delivering strong market results and a real hunger and desire to improve customer experience.Proficient at taking new products to market; launched 5 new products from ideation and opportunity identification with a clear focus on solving pervasive customer problems aligned to business outcomes. All 5 products have excellent adoption and customer satisfaction rate.A people\'s person, a leader and a customer champion whose ambition is to create the best products that deliver a return of investment.VP Product lifecycle for collaboration overseeing strategic business outcomes in collaboration and media services bringing control and structure. Collaborated on the delivery of a new UC product in a highly challenging and regulated environment. Applying and enforcing high governance standards in the banking sector was challenging. The delivery and execution of new products whilst introducing agile practices was by far the most challenging product hurdle I have overcome. Product manager for Unified Communication. Grew Skype for Business to 250K seats deployed by constantly seeking customer feedback and innovating the product during its lifecycle. Worked closely with engineering teams to reduce costs and improve efficiency over the lifetime of the product. Introduced and embedded new culture to productise using a lean, agile, MVP launch framework.
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