Naecha Roberts
AI Search & Behavioral Strategy | SEO, GEO & Human-Centered Product Growth | Founder @ BarLou
- Role
- Founder at Barlou Candles
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Naecha Roberts
I’m Naecha Roberts — a Digital & SEO Strategist who leads at the intersection of creativity and data, building smarter, scalable growth systems that move brands forward.With experience across PropTech, real estate, and entertainment, I build scalable strategies that merge Search Engine Optimization (SEO), AI Optimization (AIO), and Answer Engine Optimization (AEO) to drive measurable business impact. My work turns organic visibility into performance — connecting people to brands through analytics, automation, and emotion.I currently lead organic growth and AI strategy initiatives that expand digital reach and boost search performance for tech and property brands. I specialize in geo-targeted SEO, content systems, and AI-driven automation workflows that enhance discovery, engagement, and conversion.Beyond digital strategy, I also help entrepreneurs and professionals elevate their personal brands through resume and LinkedIn optimization — helping clients land six-figure opportunities by combining data-backed positioning with storytelling that sells.As the Founder of BarLou, a self-care fragrance brand rooted in sensory storytelling, I merge marketing, psychology, and experience design — proof that I love turning ideas into systems that move people. I thrive at the intersection of tech, creativity, and human insight, where growth meets intention.Let’s connect if you’re looking to collaborate on AI-driven marketing, SEO innovation, or brand growth in the tech or PropTech space.Core Strengths:SEO Strategy (Search Engine Optimization)| AI Optimization (AIO)| Answer Engine Optimization (AEO)| Geo-Targeted Marketing (GEO)| Growth Strategy | Digital Transformation | Resume & Personal Branding Strategy | Data Analytics | Content Systems | PropTech Marketing | Automation Workflows | Strategic Communication | Leadership | Storytelling That Converts
Experience
Founder
Jan 2025 — Present
Education
Eastern Washington University
Bachelor’s Degree, Sociology
University of Southern California
Master's degree, Communication Management
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