Nadya Amirchoupani

About Nadya Amirchoupani

I’m a Director of Product Marketing at Microsoft focused on turning customer insights into product strategy that drives adoption, satisfaction, and long-term value. I love sitting at the intersection of product, marketing, and real-world customer needs — and shaping strategies that move the business.What I bring:• Product strategy + customer truth. I translate ambiguous customer signals into clear product direction, actionable insights, and marketing narratives that resonate.• End-to-end problem solving. My background across consulting, market research, and product marketing means I’m comfortable identifying the problem, defining the strategy, and executing the plan.• Impact through partnership. I work closely with cross-functional teams to address tough questions, prioritize what matters, and influence roadmaps grounded in customer outcomes.• Consumer obsession. I’m motivated by unmet needs, big feedback loops, and the opportunity to advocate for the customer at every stage of product development.Ultimately, I care about building products people love and telling stories that make technology intuitive, approachable, and valuable.

Experience

1. Director of Product Marketing - M365 Copilot and Ai

   Microsoft

   May 2025 — Present

   I lead a product marketing team responsible for consumer marketing for Copilot across the Microsoft ecosystem. My team focuses on driving clarity, discovery, and sustained engagement with Copilot through ecosystem-level strategy and execution.Scope & impact:• Shape cross-org product strategy and end-to-end user journeys in partnership with Microsoft Copilot, Windows and M365 teams to accelerate Copilot adoption and usage.• Build and operate a scaled education engine, including an always-on content calendar and high-volume video programming to drive Copilot understanding and engagement.• Drive strategic Copilot growth by surfacing high-impact ecosystem usage patterns that lead to upsell.

Education

• University of Washington

  B.S., Economics

  2007 — 2011

Skills

• Management
• Management Consulting
• Microsoft Office
• Data Analysis
• Business Analysis
• Portfolio Management
• Leadership
• Strategic Planning
• Analytics
• Marketing
• Business Process Improvement
• Strategy
• Program Management
• Project Management
• Financial Services