Nadja Ristig
VP Commercial Operations @IDnow
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WORK HISTORY
VP Commercial Operations @IDnow
Munich, DE
Leading the Commercial Operations organisation and building a scalable, data-driven foundation for global commercial activities.Responsible for aligning governance, performance management, commercial processes and systems across the full customer lifecycle.Key contributions:• Commercial Governance & Operating Model – Established limits-of-authority frameworks and governance structures across the commercial organisation.• Sales Compensation & Commercial Model Optimisation – Redesigned sales compensation plans and commercial terms to improve margin transparency and simplify the sales cycle.• Commercial Process Automation – Standardised and automated quoting, order-to-cash and renewal workflows, improving CRM data reliability.• Commercial Enablement & Playbooks – Introduced playbooks & enablement routines to ensure consistent execution across teams.• Commercial Systems Architecture – Directed the evolution of the commercial technology landscape to support scalable commercial execution.
EDUCATION
DHBW Mannheim
Diplom Betriebswirtin (BA) (MBA equivalent), Finance & Marketing
SKILLS
ABOUT NADJA RISTIG
I focus on helping organisations bring structure to their commercial processes and operating models, particularly after periods of strong growth, organisational change or acquisitions.Situations where I add the most value:• organisations bringing structure to their commercial operations after strong growth• post-merger integration of sales processes and commercial systems• aligning sales, operations and customer processes across functions• building scalable governance and operating models for growing organisationsMy focus is on building and integrating Commercial Operations structures that allow organisations to scale while keeping the customer journey coherent and transparent. I work across Sales, Operations, Finance and Legal to align processes, establish clear governance and create operating models that enable teams to work effectively.Over the past 15+ years I have led international Sales and Commercial Operations initiatives and delivered transformations such as:• standardising post-merger sales processes across multiple companies, improving pipeline transparency by 60%• redesigning order agreement workflows and automation, reducing creation time by 50%• implementing global CLM environments and governance models, reducing legal effort and costs• harmonising partner models, pricing structures and CRM environmentsI stay with complex problems until the system actually works — not just on paper, but in day-to-day operations.I enjoy working at the intersection of commercial strategy and operational execution, helping organisations turn complex commercial environments into scalable, customer-centric systems.Based in Munich.Focus areas: Commercial Operations Transformation | Customer Journey Alignment | Post-Merger Commercial IntegrationCreating scalable operating structures behind international B2B sales organisations
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