Nadine Tull

About Nadine Tull

Results-obsessed marketing leader, delivering integrated solutions for leading brands. Proven track record of exceeding growth targets, fostering cross-functional collaboration, and building high-impact client partnerships. Adept at creating data-driven campaigns that enhance customer experience, deliver ROI, and build lasting brand connections. Skilled in aligning diverse teams to achieve measurable outcomes. Bonus, I LOVE IT.

Experience

1. Group Account Director

   VML

   Mar 2022 — Present · Seattle, WA, US

   Lead cross-functional, dispersed agency teams to align strategic objectives and deliver impactful results for client business growth and agency revenue targets. Serve as the primary client partner, identifying and unlocking new opportunities for growth while developing data-driven, innovative marketing solutions to achieve key objectives.•Revenue Growth: Drove a 210% increase in T-Mobile 5G Home Internet annual billings, from $1M to $3.1M, through strategic campaign expansion.•Scope Expansion: Collaborated with the client to broaden service offerings, integrating new strategy and data-driven workstreams, enhancing overall agency value.•Client Satisfaction: Improved client satisfaction scores by 20% for T-Mobile Postpaid through proactive engagement, transparent communication, and consistent delivery of high-value work.•Data-Driven Strategy: Pioneered the launch of a data-reporting and “test-and-learn” program for T-Mobile Postpaid, later adapting and scaling it to benefit the Home Internet team.•Operational Efficiency: Spearheaded AI-driven integrations to streamline workflow, boosting productivity.•Customer Acquisition + Retention Leadership: Grew T-Mobile Home Internet’s customer base over 2 years (from 2M to 6M+) through targeted acquisition campaigns, while implementing retention strategies that reduced churn. Developed a \"winback\" initiative that boosted customer activations by 52% and increased retention by 40% beyond 90 days, enhancing long-term loyalty.•Key Clients: T-Mobile Home Internet, T-Mobile Postpaid Wireless

Education

• California State University, Long Beach

  Bachelor of Arts - BA, English: Creative Writing

• California State University, Long Beach

  BA, English; Graphic Design

  2003 — 2006