Nadine Katkhouda
Senior Brand Director at Method - SCJ | Purpose-Driven Brand Marketing Leader | Brand Launch & Transformation | Digital Marketing | Partnerships| Startup Advisor
- Role
- Startup Advisor at ICA Fund
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Nadine Katkhouda
Award-winning brand marketing leader with extensive experience launching and building purpose-driven brands across Food/Bev, Consumer Goods and Nonprofit sectors.+ I’ve helped renowned brands such as MOMA, Peet’s Coffee, Mtn Dew and Hidden Valley Ranch transform their equity, expand their audiences and grow market share, by putting the consumer at the center and infusing purpose and cultural relevancy across all marketing touch points - from brand repositioning and breakthrough product innovation to fully integrated campaigns with unique partnerships.+ I\'ve also launched successful, digital-first brands, such as LIFEWTR and Bubly, from the ground up, building the brand identity, social/digital strategy and ecosystems (social.com, SEO, advertising, influencer) and implementing best-in-class operations and measurement practices.+ I\'m a passionate storyteller, public speaker and DEIB champion. I lead high-performing, diverse teams with a people-first approach, resulting in award-winning work including Effie, Shorty, Webby, and Epica awards.I bring my whole self to work and like to make it a fun, inspiring and creative place to be. I thrive in fast-paced environments, where the hallways are buzzing, the work has meaning and the mission is bold. A French native, I currently live in beautiful San Francisco Bay Area with my family. I’m passionate about cooking delicious meals with my husband for our loved ones, exploring the outdoors with our sons and supporting the arts!
Experience
Startup Advisor
Feb 2024 — Present · San Francisco, CA, US
ICA provides coaching, connections, and capital to grow Bay Area businesses and close the gender and racial wealth gap.
Education
University of California, Los Angeles
BA
UCLA Anderson School of Management
MBA
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