Nadine T.

About Nadine T.

E-commerce Advertising Sales Leader with experience creating multimillion-dollar…

Experience

1. Team Lead, Growth Accounts Cpg Health and Beauty Retail Media

   Criteo

   Apr 2022 — Present

   I oversee 4 team members with revenue over $43MM in 2022. We\'ve continued with 50%+ YoY revenue growth by expanding multi product campaigns (on site/offsite). Team has consistent double digit growth QoQ and YoY. We help CPG brands maximize revenue potential across our retailer network. We leverage data and expertise to drive growth, reach KPIs, and partner with brands to grow their digital shelf space. We elevate brand products across Search, Browse, and PDPs to support KPIs on retailers like like Target, Ulta, CVS, Walgreens, Rite Aid, Nordstrom, and more. We work across onsite placements and offsite (1p and 3p data) to drive revenue for our retailers and our brands-simplifying the process by offering measurement in one dashboard which includes closed loop reporting to tell a full shopper story (in store and online). I consistently utilize data to make informed recommendations, educate clients on the market and competition, and continue to provide service and value for our customers. Finding efficient processes is a key function-allowing our Criteo\'s large sales team the ability to sell. I sit on multiple task forces related to improving CRM, Connecting with Clients, and Salesforce/Pipeline management. Clarifying the business need, sharing the solution with the teams, and becoming a subject Matter Expert for our systems is a priority. Working closely with retailer teams to partner on strategy, identify opportunity, and create meaningful programs has netted $1MM+ incremental and net new revenue. Examples consist of BIPOC and Small Business opportunities, Tier 2 joint retailer/Criteo outreach, incentives for net new brands and activation across Criteo\'s platform, category specific opportunities (dermatologist recommended, SPF, hair care, Holiday co-op), etc.

Education

• Brandeis University

  BS

  1997 — 2001

Skills

• Advertising
• Social Media
• Content Strategy
• Online Advertising
• Digital Strategy
• New Media
• Integrated Marketing
• Digital Marketing
• Digital Media
• Magazines
• Online Marketing
• Brand Development
• Advertising Sales
• Publishing