Nadine Gelberg

President @Devigi

I launched Devigi, a fitness apparel company, that met a customer need: to perform in boutique fitness classes while looking fashionable for running errands. At a time when athleisure had yet to exist, and currently known brands were focused on yoga and hiking, Devigi demonstrated and delivered a new category in fitness apparel.I designed and implemented creative retail and sales strategies. I bootstrapped the marketing and communications plan by leveraging media stories and interviews, including Today Show and GMA. I produced numerous lines of tops, shorts, overs, leggings from the creation of patterns, sizing, fabric sourcing, and line production