Nadiia Barycheva
Senior Manager Cx Loyalty & Retention @Philip Morris International U.S.
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WORK HISTORY
Senior Manager Cx Loyalty & Retention @Philip Morris International U.S.
New York, NY, US
EDUCATION
National University of Kyiv-Mohyla Academy
Bachelor of Arts - BA
National University of Kyiv-Mohyla Academy
Master of Arts - MA
SKILLS
ABOUT NADIIA BARYCHEVA
With over 12 years of diverse experience spanning finance, strategic planning, customer care, and consumer experience, I bring a unique blend of analytical and people-focused leadership. I’ve led large-scale projects and cross-functional teams across multiple markets including Ukraine, Switzerland (PMI OC), Canada, and currently the U.S.My passion lies in creating meaningful consumer journeys—driving retention, loyalty, and satisfaction through innovative strategy and seamless execution. I have a strong background in P&L management and thrive in dynamic environments, from launching new markets in Ukraine and the U.S, to supporting multi-category initiatives globally out of Lausanne, and driving experience optimization in Canada.I’m energized by challenge and change, and I specialize in building from the ground up—whether it’s designing a customer experience strategy, rolling out a market launch, or improving end-to-end operations.
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