Nadifa Dahou

Marketing & Communication Director @Seven Casino D Amnéville

Marketing : • Member of the Executive Committee • Elaborating and implementing the marketing strategy in harmony with the general company strategy. • Developing and implementing the communication strategy ( on-line and off-line media plan). • Developing the digital strategy :Plan all digital marketing, including SEO, marketing data base, social media and display advertising campaigns. • Measuring the return on investment •Managing the annual budget •Brand management : brand repositioning, •Trained in GDPR and its implementation in company •Assess market and customer needs to nurture new product development and promotional • Creation and introduction of new indoor games. • Products launch •Relationship marketing : client retention campaign through Digitaléo plate-form •Transversal management Commercial : • Build and maintain profitable partnership with key stakeholders. •Ensure network development, competitive intelligence. •Assist in setting financial targets •Achieving corporate financial targets and strategic business objectives. • Perform market research and analyze threats and opportunities •Manage existing client relationships •Implement new customer acquisition strategies Communication : • Artistic director of communication campaigns. • Internal communication : developing the company intranet •Developing the cooperation with network partners •Outdoor Events (Mettis\'Roulette, Galeries Lafayette, Concession Opel.) •Facebook Strategy, Facebook Business manager, content management. •Communication in-store •Entertainment management •Partnership with the city of Metz, le Printemps, les Galeries Lafayette and automotive industry.