Karla Juarez
Director of Ecommerce Analytics @unybrands
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WORK HISTORY
Director of Ecommerce Analytics @unybrands
Enterprise level strategic partner across a multi brand e commerce portfolio, operating in a highly ambiguous, fast scaling environment• Built and led an analytics function supporting ~20 brands by reconciling MIS and financial P&L through the creation of Transactional Contribution Margin, establishing a shared economic lens for product, pricing, and portfolio decisions. Delivered centralized Tableau dashboards and a simplified P&L used by 30+ stakeholders, transitioning the organization to self serve reporting—reducing manual requests by 80%, increasing dashboard engagement 5x, and strengthening executive confidence in financial decision making• Developed a monthly projection model used by the CEO for investor updates, consistently delivering <5% topline and <12% EBITDA variance, while visually translating differences across systems to align CEO and CFO on implications—not mechanics—improving board level reporting, strengthening finance checks and balances, and driving savings through VAT recovery.• Led cross functional implementation of EDI for Walmart Wholesale—aligning wholesale sales, finance, supply chain, technology, and external partners—as a core enabler of channel and customer diversification beyond Amazon• Shaped the long term Commercial Tech roadmap aligned to company vision and Commercial Engine goals, moving the organization beyond quarterly execution; aligned CEO and COO on a scalable commercial excellence approach adopted across all product lines• Identified $50K in misallocated spend eligible for tax credit, contributing to financial recovery
EDUCATION
University of Miami
BS, Computer Engineering
Texas McCombs School of Business
MBA, Marketing, Entrepreneurship
SKILLS
ABOUT KARLA JUAREZ
I am a strategic e‑commerce product and analytics leader operating at the intersection of business, data, and technology. I help organizations move from fragmented, reactive execution to clarity grounded in well‑defined trade‑offs, translating complex systems into decision‑ready insight that aligns product strategy, customer value, and financial outcomes.Across multi‑brand, high‑growth, and enterprise environments, I have served as a translator and integrator—building shared understanding where systems, teams, and incentives intersect. I help leaders see the whole system, not just the parts: clarifying what matters, surfacing meaningful trade‑offs, and enabling confident decisions when certainty is unavailable. My background spans engineering, analytics, and cross‑functional leadership, allowing me to bridge technical reality with strategic intent. I began my career in engineering and systems roles, developing a deep appreciation for how platforms, data structures, and operational constraints shape what is possible. In senior roles within large e‑commerce portfolios, I have built and scaled analytics functions, reframed unit economics to support pricing, portfolio, and product strategy decisions, and partnered closely with executive leadership across product, technology, finance, and commercial teams. My leadership style is grounded in judgment rather than control. I lead through problem framing—asking the questions that clarify direction, naming the trade‑offs that matter, and creating the conditions for teams to operate independently and at scale. I hold a Bachelor of Science in Computer Engineering and an MBA. At my core, I create clarity in complexity, enable better decisions, and help build systems and leaders that perform beyond the individual.
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