Nadia Wendt Conti

About Nadia Wendt Conti

Strategic leader driving CRM, customer data insights and analytics across marketing channels, focused on delivering revenue, incremental sales, and profit. Collaborates with cross-disciplinary teams to deliver data-driven insight, drive strategic thought, and implement automated marketing solutions and loyalty programs. Delivers advanced CRM, analytics, database marketing, segmentation, and market research combined with defining testing, optimizing, and measuring omni-channel campaigns in both digital and print. Develops a clear plan and provides leadership while delivering actionable and innovative analytic solutions that drive consumer retention, engagement, and acquisition. • Data-driven Recommendations for Executives• Loyalty Program Development, Research, Testing, Execution and Analysis• Marketing Strategy and Contingency Planning• Omni-channel Campaign Integration• Campaign Management and Execution• Customer Lifecycle Journey Development, Strategy, Execution and Analysis• Customer Planning, Insights and Analytics• Customer Acquisition and Retention Programs• Digital Marketing Strategy, Planning, and Analysis• Marketing Research• New Market Penetration Strategy• Email Marketing Strategy and Management• Marketing Content Development• Testing Strategy & Execution• Conference Speaker• Team Development INDUSTRY SPEAKING ENGAGEMENTS:• USPS National Postal Forum, May 2019, Indianapolis, Indiana – Presented as the Award Winner for Digital Innovation Panelist, Incremental ROI of Catalog Campaigns Combined with Digital Marketing • Data Innovation Insights Summit, November 2019, Sarasota, Florida Main Speaker, Using Data to Create Customer Journeys • eTail West, February 2020, Palm Springs, California Panelist, Unconventional Loyalty Programs and Customer Retention

Experience

1. Loyalty Programs Leader Driving Multi-brand Performance (Best Rewards & True Value Rewards)

   Do it Best

   Mar 2026 — Present · Fort Wayne, IN, US

   Leading strategy, execution, and optimization of enterprise-wide loyalty initiatives by driving member acquisition, engagement, and lifetime value through data-informed decision-making and cross-functional partnerships. • Owning program performance end-to-end, translating insights into actionable growth strategies while aligning internal teams around a unified member experience.

Education

• Purdue University

  BS Business Management, Marketing

• Marquette Catholic High School

  College Prep

Skills

• Segmentation
• Sales
• Customer Lifecycle Management
• Customer Insight
• Analytics
• Retail
• Direct Marketing
• Multi-Channel Marketing
• Management
• Customer Analysis
• Competitive Analysis
• Strategic Planning
• Customer Relationship Management (Crm)
• Marketing Management
• Email Marketing
• Crm
• Forecasting
• Merchandising
• E-Commerce
• Database Marketing
• Marketing
• Customer Acquisition
• Web Analytics
• Loyalty Programs
• Leadership
• Brand Management
• Marketing Strategy
• Customer Service
• Marketing Research