Nadia Wang
Media Manager @ Groupe Clarins | Quantic EMBA Candidate
- Role
- Media Manager at Groupe Clarins
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Nadia Wang
Senior media and growth leader with 10+ years of experience turning complex, multi-market…
Experience
Media Manager
Jul 2024 — Present · Tokyo, JP
Developed and executed a full-funnel media strategy across digital and offline channels, aligning media investment with audience journey stages to drive incremental ROI.• Designed end-to-end consumer journeys in collaboration with eCommerce and CRM, ensuring seamless integration across touchpoints and closing the loop from awareness to conversion.• Built a new performance reporting framework that connected media KPIs with sales results, improving cross-functional alignment and decision-making.• Achieved a +66% improvement in ROAS by optimizing creative messaging and segmentation strategy, including continuous A/B testing.• Integrated AI-based tools to enhance campaign delivery and automate bidding optimization for improved efficiency and responsiveness.
Education
National Chengchi University
Bachelor of Arts
2001 — 2005
Hosei University
Master of Arts
2010 — 2012
University of Michigan
Master of Arts
2007 — 2009
Quantic School of Business and Technology
Executive MBA
2025 — 2026
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