Nadia Q.

About Nadia Q.

As an accomplished Sales Operations and Strategic Analytics Director, I thrive at the intersection of data-driven insights, operational efficiency, and business strategy. With 19 plus years of cross-industry experience spanning pharmaceuticals, medical devices, and healthcare packaging, I excel in aligning commercial strategies with business objectives to deliver transformative results.My expertise lies in CRM optimization (Salesforce, Veeva CRM), Tableau analytics, IC, and territory alignment, driving growth through actionable insights and seamless execution. Whether managing in-house CRM transitions, crafting incentive compensation plans, or leading strategic account planning, I empower leadership teams with advanced dashboards, KPI reports, and financial models that uncover new opportunities for profitability and scalability.Known for building strong cross-functional collaborations with product management, finance, digital marketing, and sales leadership, I specialize in commercial analytics, process automation, and market segmentation. My hands-on leadership approach has cultivated high-performing teams through mentorship, innovation, and a relentless focus on operational success and business growth.With a Master’s in Marketing & Leadership Management and a passion for continuous learning, I bring a future-focused mindset and a strategic approach to every project. If you’re looking for a leader who can optimize operations, develop talent, and create measurable impact, let’s connect to explore how I can contribute to your organization’s growth and success.Cell: 40••••••04 |: n••••••••@yahoo.com

Experience

1. Associate Director, Business Analytics

   VIVUS LLC

   Jun 2022 — Present · Campbell, CA, US

   Support Commercial Analytics by identifying critical business issues and opportunities for growth by providing external market point-of view into the strategic direction of the companyDeveloped analytical Tableau Dashboards reports and presented ROI insights to key stakeholder and business partners for marketing conferences, speaker engagement, and sample program. Analytical findings helped to determine profitble and non profitible programs and assisted VP in deciding appropriate budgeting dollars and cost savings decision making.Trained Jr Analyst how to investigate, respond, and resolve field sales inquiries. Cross training ensured resolution is communicated and implemented in Veeva/Salesforce CRM and Tableau in a timely matter and helped sales representatives to focus on selling efforts.Converted pill and prescription reporting into gross revenue analytic dashboards for the commercial team to make sound strategic planning physician targeting, territory alignment/optimization and incentive compensation modeling.Create IC Modeling dashboards to ensure goal setting role up to business goals, territory are equitable and set up for success as well as to remain on IC budget goals.Cross-functional collaboration with Sample Compliance, Digital Marketing, Product Management, Finance and Sales Leadership to develop sales reports and reports on sales performance, on-going regional and territory analyses, and account planning.

Education

• University of La Verne

  MBA, Management & Leadership, Marketing

  2006 — 2009

• Cal State Fullerton, College of Business and Economics

  B.A Business Administration, Marketing

  2002 — 2004

• California Polytechnic State University-San Luis Obispo

  Mathematics

  1995 — 2002