Nadia Olker

About Nadia Olker

Senior revenue Director with more than a decade of progressive leadership overseeing…

Experience

1. Director of Booking & Events

   Marcus Performing Arts Center

   Sep 2021 — Present

   As a seasoned Director of Sales and Bookings, I am committed to relationship development and retention, strategically selling, negotiating and producing exceptional live experiences. From national touring artists, to global music festivals, to galas; each artist, client, and patron is given laser-focus on details to ensure that every guest has the time of their life. Areas of Leadership: Revenue Growth, New Business Development, Programming Strategy, Customer Service Excellence, Client/Sponsor Fulfillment & Retention, Event Operations, Calendar Strategy, Budget Management (and Expense Management), Sales Leadership, Event Planning – Inquiry to Execution, Negotiations – Trade Agreements, Marketing Agreements, Donor & Sponsor Relationships, Artist Resident Company Management (Contract Analysis & Strategy and Relationship Management), Festival Event Planning (Design, Layout, Vendor Management, Artist Relations), Talent Buying, 3rd Party Vendor Relationship Management, Client Account Management (and let’s be honest – Client Coaching!), Agency Relationships, Fulfilling Talent Riders & Hospitality, Interdepartmental Systems & Procedures Leader, Patron Experience and Services, Communications HubResponsibilities: • Looking at every opportunity with a “sky’s the limit”, solution-oriented approach• Function as Idea Generator - focus on new and exciting shows, festivals, activations and installations• Working with Agents, Promoters, Clients while elevating the MPAC brand, appeal to a broader audience, increase demand and leverage assets• Talent Buying Strategy – determine high-revenue-yield commercial shows, balancing patron buying patterns, market demand, and competition• Deep understanding of the entertainment market, as well as the private event sector• Non-Profit Management - prestigious arts institution with a community-centric, mission-based focus on inclusivity and diversity• Market Research & Analysis – Determine best practices for maximum revenue yield

Education

• University of Wisconsin-Madison

  Bachelor of Science (B.S.), English Literature, Art (Studio & Design)

  2002 — 2006