Nadia Museruka

About Nadia Museruka

Influential and results-driven professional offering digital marketing, audience generation, business development, and e-commerce/multichannel campaign expertise including SEM, SEO, email marketing, social media, retargeting, prospecting, programmatic display, content and video development.* Expert in developing and executing B2C and B2B strategies to significantly boost market segments and industry verticals*Skilled in research and data analysis, providing insights and recommendations to key stakeholders, defining, and executing roadmaps, prioritizing projects, and leading teams to achieve timely execution*Adept at innovating and delivering marketing strategies that motivate teams, engage customers and drive market penetration*Experience working cross-functionally with programming, marketing, and business development teams on initiatives*Extensive background in cultivating strategic partnerships, identifying new opportunities, and leading programs that drive increased revenue

Experience

1. Senior 1 1 Personalization Manager (Hs Ad)

   LG Electronics North America

   Jan 2023 — Present · Englewood Cliffs, NJ, US

   Galvanize 70% of total channel revenue by managing and refining 60+ email and SMS journeys including 500+ message variants for LG’s online storefronts• Enhance customer retention and satisfaction by partnering with Product and Ownership Experience Teams to build and refine post-purchase journeys including product fulfillment, reviews, subscriptions, loyalty, and warranty programs• Engage the Data Science Team in building custom feeds, automations, and 200+ modeled audiences in Salesforce Marketing Cloud and Attentive, enabling reactivation, coupon redemption, welcome, onboarding, upsell, and cross-sell journeys• Roadmap and execute experiments using native AI tools, including send time optimization, behavioral segmentation, and A/B testing of subject lines, call-to-actions, offers, and creative variations• Awarded the Knak “Creators Circle Award” for developing over 1k email assets, launching campaigns at an enterprise scale

Education

• Seton Hall University

  B.S. in Business Administration, Marketing

  2006 — 2010

• Université Paris-Sorbonne

  Study Abroad Summer Program, Intermediate French

  2008 — 2008

Skills

• Digital Media
• Online Advertising
• Display Advertising
• Web Marketing
• Marketing
• Mobile Marketing
• Crm
• Online Marketing
• Digital Marketing
• Email Marketing
• Social Media Marketing
• Marketing Communications
• Google Analytics
• SEO
• Social Media
• E-Commerce
• Sem
• Marketing Strategy