Nadia Farr
Director of Sales, Resch Expo at PMI Entertainment Group
- Role
- Director of Sales, Resch Expo at PMI Entertainment Group
- Location
- Green Bay, WI, US
- LinkedIn followers
- 500 followers
About Nadia Farr
Venue booking and management | event direction | sales | sponsorships | service delivery…
Experience
Director of Sales, Resch Expo
Jan 2021 — Present · Green Bay, WI, US
Assumes all management responsibility for services and activities related to the scheduling/booking of Resch Expo events. Generates and promotes event business through building relationships and networking with local, national, and international businesses, and community organizations. Establishes relationships with surrounding hotels, visitors’ bureaus, Chamber of Commerce and other associations related to promotion of local business, tour, and travel, with a return-on-investment goal. Attends national, regional, local conferences and trade shows to represent venue and solicit sales leads. Manages event sales goals, objectives, policies, programs and activities. Prepares sales reports, strategic sales plans, travel plans, event sales forecasts, and budget. Analyzes facility rental rates, invoice/payment schedules, and labor rates and modifies as necessary. Participates in the development and administration of the annual budget. Responsible for achieving event sales revenue budgets. Prepares bid proposals; evaluates potential business value of events/clients; initiates contractual arrangements; finalizes booking arrangements; prepares rental agreements/contracts and addendums; negotiates rental and other rates. Serves as the initial customer service representative for event owners and space rental clientele. Conducts venue tours for potential clients; answers questions and provides information regarding facility capabilities. Monitors and evaluates the efficiency and effectiveness of service delivery methods and relationships. Provides advice and guidance in developing appropriate solutions to client needs. Establish close working relationships with food and beverage, catering, parking, operations, facility teams and vendors, and contractors to deliver necessary client services. Maintains Complex central booking calendar working with Resch Center schedule of events.
Education
University of Wisconsin-Madison
Bachelor's degree, Behavioral Sciences
University of Wisconsin-Madison
BA, Behavioral Science and Law
1989 — 1993
Skills
- Public Relations
- Fundraising
- Event Planning
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