Nadia Duriavig
Head of Partner Relations @Iconic
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WORK HISTORY
Head of Partner Relations @Iconic
Toronto, ON, CA
Develop strategic business opportunities for brands and partners through Web3 and NFT initiatives and programs •Drive growth and maintenance of potential and existing partnerships with key players in the NFT and Web3 ecosystem •Identifying new business opportunities and partnerships, develop pitches and business development proposals to open doors and close deals •Manage and lead cross-functional teams to ensure the successful integration and execution of partnerships, programs and campaigns •Develop the strategic roadmap for client campaigns and launch initiatives •Analyze performance and develop recommendations to optimize campaign initiatives Clients include: Amazon, The Met, BBC, The White House Historical Association, Jackson Pollock Foundation, Proof Collective, Universal Museum of Hip Hop, The Norman Rockwell Museum
ABOUT NADIA DURIAVIG
With over 15 years of experience in marketing, advertising, and digital strategy, Nadia has a strong history of leading initiatives that enable brands to be more relevant, strategic, and profitable. A digital native, Nadia partners with clients to leverage data and consumer insights with emerging digital technologies, mobile marketing, social media and strategic content production to deliver effective consumer engagement programs. Nadia is skilled at defining a vision, building consensus among peers, setting goals, and translating ideas into initiatives that deliver results. Nadia\'s career experience includes positions with Loblaw Brands Limited, Sony of Canada, and a handful of top-tier agencies and start-ups such as McCann Canada, henderson bas, Cossette Communications, Pivotal Labs and Iconic Moments. Her client list includes numerous Fortune 500 brands across multiple verticals, including Amazon, Bell Canada, General Motors, The Coca-Cola Company, Disney, Sony, President\'s Choice, Walmart, Shoppers Drug Mart, Metro, Levi\'s, JTI McDonald, Air Miles and AccuWeather. Nadia is also a professionally trained chef, having studied both culinary and pastry arts over an 7 year period at George Brown College. Professional Skills: • Digital Strategy, Brand Experience & Innovation • Integrated Marketing & Communications Creative Thinker • Research & Insights / Customer Journeys • Social media strategy and growth, influencer program development • Pitch work and New Business Development • Content Creator (storytelling, video production, photography, all social media platforms) • CRM / PRM Experience • Cross-Functional Team Leadership • Mentor, People Leader Industry Sector Expertise: • Automotive • CPG • Retail • Arts and Culture • Luxury Brands • Food & Beverage • Financial Services • Telecommunications • Entertainment • Health/Pharma Bilingual: English, Italian
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